I love creating works and learning about people's motivations. That's how my interest in arts and psychology led me from Hospitality to Consultation and then Marketing.

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In my Marketing job, on top of just conversion rates, I noticed that I was also particular about visitors' experience when they entered and use the websites that we designed. During client meetings, I appreciated really hearing their voice and thoughts about engaging with our services. So in researching how to optimize their experience, I discovered User Experience (UX).  It was a delightful challenge, and it made me realized that with my key focus always being on people, coupled with my love for creativity, UX Design is the path for me.

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I believe that at the heart of every thoughtful design is people. With that, I continuously strive to blend creative problem-solving with the understanding of human drive to design solutions tailored in the best interest of us - people and brands together.